Egg Studios is a… multimedia… digital… well, EVERYTHING company from Atlantic Canada, aka God’s country. They’ve worked on about a hundred things you’ve seen and didn’t know they were behind–as animators, editors, producers, writers, or just about anything. They’re all about innovation and breaking the mold and having FUN–yea, basically exactly the kind of company you probably would want to work for. Just recently, they debuted the opening “video”–actually 3D projection mapping–for the Halifax Mooseheads playoff run.
Well, if you haven’t seen it yet… You should probably watch this.
Really, I think this post is probably not as much about Egg Studios as it is about the Mooseheads.
My goals in life have never been very clear to me. I change my mind faster than you can blink and it’s become part of my reputation at this point–to shed some light on that, my legitimate career goals since I graduated high school have included (in no particular order): novelist, journalist, paramedic, soldier, hockey scout, tattoo artist, physical therapist, sound engineer, theatre set designer, Vegas casino pianist, journalist again, and at one point, I’m pretty sure just a Swede. (Don’t ask, but I ended up being a Swedish major. Not sure what else I thought I was going to do with that.) Right now, my goal is to be in communications with a junior hockey team. But who knows–ask me in a month.
Mostly, I think I’ve just always wanted to be a part of something special. To do something that made people happy or excited or inspired. I might not have always known where I was going, but I could still point at things and go, you know, something like THAT.
This is one of those things.
Junior hockey is a lot of things to a lot of people. Maybe it’s a dream or maybe just a stepping stone. To me, junior hockey has been my calling. It’s what I live for. I’m a self-described junior hockey enthusiast and it’s been that way for a long time. When I think of junior hockey, a lot of things come to mind–innovation isn’t usually one of them.
In a league where every team uses the same website layout, there aren’t a lot of avenues for creativity–not that I’ve seen, anyway. But when I watch this video, I see a team that thought… hey, let’s do something different this time. Let’s see what else is possible.
This kind of video isn’t brand new for hockey–NHL teams, with their towering budgets and vast resources have been able to pull this kind of thing off. But for a CHL team, even a Memorial Cup winning one, these things don’t come as easy. You have to push the boundaries of what is allowed, and find out what your potential really is.
That’s something I want to be a part of. Goodbye to the old school and doing things just because that’s the way things have always been done. Forget thinking outside the box, BLOW UP THE BOX, and then do a 3D projection mapping on it.
It’s not just a fancy pre-game video to me. This video is inspiration to me, and hope that one day I can bring something like this to a team I work for, just by seeing what happens if I don’t say “no”.